MVC: Cereals – Mixed Feed – Veterinary – 30 January – 1 February, Moscow

MVC is one of the largest global agro-industrial forums.

For the first time we had a combined stand with our distributor Simbio.

It is often a local affair, but given the importance of Russia in the Union, there were also many visitors from Belarus, Kazakhstan, but also Ukraine. Our distributors from Belarus and Ukraine were also present as always.




Like any fair, it is a great place to publicise the company and to meet existing and potential customers. In that respect, Innovad is on the rise, which is important, especially now that the biggest effects of the crisis of 2-3 years ago are gradually but surely disappearing, albeit not quite yet. Our prospects for the region are positive with a lot of work ahead. The Russian language is and remains a problem and requires a potential of good multi-lingual staff. Not all distributors have the necessary foreign language skills. That is why literature in Russian is so important and that is well taken care of by Virgis Slausgalvis and Arunas Kurklietis.