Innovative Additives, Inc. is pleased to welcome Jeff Nowell as Regional Sales Manager to expand dairy, livestock and poultry industry access in the U.S. to the creative and cost-effective animal feed additives of Innovad, based in Belgium, along with the company’s longstanding experience in animal well-being and science-based risk assessment.
Growing up in rural Mississippi, Jeff has had a lifelong exposure and background in animal agriculture. After acquiring a B.S. Degree in Agriculture from Mississippi State University, Jeff began a career selling animal health products that has lasted over 30 years. Jeff considers himself fortunate enough to work with veterinarians, nutritionists, production managers, and livestock producers using a consultative, solution oriented sales approach to address their changing needs and business objectives. Jeff will tell you, “over the course of my career, I gained valuable experience at each level of the chain of distribution of animal health products, from the manufacturer, to distribution and dealerships, and as the actual producer.”
As a highly-respected animal health professional, Jeff incorporates a “down to earth” style that is built and based on; focus, dependability, and credibility, to build strong relationships and form a “business partner” bond with sophisticated animal health professionals.
Jeff looks forward to using the same “down to earth “approach in his position as Regional Sales Manager to advance the use of Innovad products in the southeast region of the US, while offering innovative solutions to customer problems and needs.
Jeff will be working with all levels of the animal nutrition supply chain from the farm level in education to the nutritionist and veterinary level in farm pack development, and with feed companies for additive inclusion as pieces of a multi-pronged approach to launching some of the most innovative and proactive ingredients now available in the U.S. from Innovad.